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Tracy Miedema
Vice President Innovation and Brand Development, Presence Marketing

 

Contact Information

Fun Facts

  • Loves to forage for edible mushrooms
  • Always tries to make a baby smile
  • Has serious muscle for road trips and once drove 960 miles in a day

Growing up in the Pacific Northwest and with family roots in the Deep South, gardening, gathering, hunting and preserving real food shaped her basic food philosophy: know where your food comes from, prepare it with care and enjoy time around the table.

With nearly 20 years serving the natural and organic food industry, Tracy has focused on building transformative food brands for consumers and building enterprise value for companies. She is now the VP of Innovation & Brand Development at Presence, the nation’s top natural products broker, where she oversees the company’s two investment portfolios and leads business development.

She has also served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board. Past roles include Director of Product Innovation for Earthbound Farm/WhiteWave Foods, creating consumer brands for Stahlbush Island Farm and Marketing with General Mills' Small Planet Foods Division. Since 2012, Tracy has led graduate student teams in product innovation at the Darden School of Business at the University of Virginia. She currently holds a seat on the board of directors for the U.S. Hemp Round Table.

Tracy earned a BA from the University of Washington and an MBA from Western Washington University. She is also the proud mom of Camille, Greta and Frank.