about

We are a seed capital fund that invests in early-stage companies that create better-for-you consumer products.

We feel strongly about promoting health and wellness for people and the planet. These concepts can mean many things:

Healthy, clean, whole and nutritious food
Natural ingredients
Environmentally friendly products

With our vast industry connections, resources and creative structuring, we often receive greater equity for our investment dollars. This helps maximize the returns to our investors and mitigate the risk of investing early.

We look to support companies led by capable, trustworthy, coachable and passionate entrepreneurs.

We are strong proponents of conscious capitalism: helping companies with a social mission and purpose

We believe focusing on health and wellness based products is the right thing to do both socially and economically and we expect to achieve excellent returns for our investors.