By: James Joaquin
#worldpositive investor @ Obvious Ventures (and the former CEO @ Xmarks, Xoom, & Ofoto)
The two trillion dollar global food industry is experiencing a massive disruption driven by changing consumer desires and choices. Big Food is at a tipping point, with the largest food companies in the world posting anemic to negative revenue growth in 2017:
Here are the five forces driving consumers away from Big Food and toward a new category of emergent, world positive brands.