We are a seed capital fund that promotes a healthier lifestyle by investing in companies that create better-for-you consumer products.

We believe health and wellness are paramount for people and the planet. These concepts can mean many things:

Healthy, clean, whole and nutritious food
Natural ingredients
Environmentally friendly products

With our vast industry connections and resources, we often receive greater equity for our investment dollars and in some cases, equity for services only. We contribute all of this to the fund without additional cost. This helps maximize the returns to our investors and mitigate the risk of investing in early-stage companies.

We look to support companies led by capable, trustworthy, coachable and passionate entrepreneurs.

We help our entrepreneurs with resources needed to scale their businesses to high levels of growth

We are strong proponents of conscious capitalism: helping companies with a social mission and purpose

We believe focusing on health and wellness based products is the right thing to do both socially and economically and we expect to achieve excellent returns for our investors.